Bangalore, July 13, 2011: Persistent Systems, a leader in outsourced software product development (OPD) services, today announced the launch of PaxPro in India, a comprehensive suite of Brand Lifecycle Management (BLM) solutions for CPG, Beverages, Pharmaceutical and Health and Beauty industries.

PaxPro’s BLM suite, is a Cloud-based offering, that incorporates industry best practices, to enable organizations bring products to the market faster - with higher quality and fewer deviations - than they could using only traditional ERP and PLM solutions, said a company release.    

“We are delighted to launch PaxPro in the India market,” said Ram Pazhayannur, Vice President, Products and Solutions, Persistent Systems.

“The Indian consumer market is growing exponentially and we see tremendous opportunities for a Cloud-based BLM solution that PaxPro offers.  Channel partnerships are key to our success, and we are in the process of identifying the right set of partners for PaxPro,” he added.

By providing a common platform for the various stakeholders (internal and external) to collaborate on and by automating compliance and regulatory requirements into the solution, PaxPro is able to shrink product introduction timelines and reduce rework associated with non-compliance, thereby giving product OEM’s an edge over their competition across the markets they participate in

“Our vision is to make PaxPro a global brand”, said Ravi Viswanath, Business Head, PaxPro.

“Several marquee companies in the US and Europe have been using PaxPro for a while now. We recently signed-up Aspen Holdings, South Africa’s leading pharmaceutical company for PaxPro. With the launch of PaxPro in India, we plan to expand our offerings further to the APAC and Middle East regions, two important markets for BLM solutions,” he added in the release.